Laha Premier

Laha Premier

Laha Premier is a business to consumer exhibition (B2C) held at Doha Festival City, home to IKEA. inviting premium brands with a traditional Arabian flair to showcase their latest collections of fashionable accessories, abayas, arts, antiques, homeware, interior decoration, jewelry, watches and fragrances.

As its name indicates (“Laha” means ‘for her’ in Arabic), the exhibition is primarily addressed to Qatari ladies. But the fact that the exhibition takes place in Doha Festival City shopping mall provides an opportunity to expand the target market to all women interested in Arabic products.